Strategic Marketing Mgr patient monitoring & network systems .
A leading developer, manufacturer and marketer of medical devices. A healthcare, research and development, patient monitoring devices, life support products, in-vitro diagnostic instruments, medical imaging systems, for hospitals, clinics, healthcare facilities, worldwide.
North East Tri-state area
Director of Marketing
130 -150k + Milestone Bonus
B.S.or higher ed. level; MBA in marketing or business highly desired
• 7-10 years experience in upstream marketing, preferably with a top tier medical company. • Define marketing strategies for patient monitoring and network systems product lines. • Develop and maintain specific market plans that support the business goals. • Create marketing requirements and business plans that support the business goals. • Analyze the entire market environment (basic demand, legal, macroeconomic, competitive, clinical, etc.) to provide the business knowledge on the scope and trends of the marketplace. • Define market segments based on analysis of clinical, customer economic, technical and other factors utilized by customers in their selection of equipment. • Conduct market analysis programs to build departmental understanding of all environmental and industry trends. • Analyze internal and competitive order rates, prices, features & benefits, technology and marketing tactics by segment to assess strategic strengths and weaknesses. • Maintain information base of market size measurements including published industry reports, competitive specs and prices. • Clinical background is a plus.
• Maintain a competitive intelligence on products and competitors. • Develop relationships in order to support field references and to utilize luminaries for the clinical and market trend feedback. • Support specific key customer accounts with technical and market information and presentations. • If applicable, work with OEM partner(s) and participate in product definition processes, which result in product roadmaps. Build definitive 3 to 5 year product plan and roadmaps for systems to be offered worldwide. • Generate product road maps and priorities based on return on investment (ROI) and best business investment criteria. • Assist with VPs, Purchasing, Planning, Finance, Product Development, and Sales departments in negotiating successful OEM contracts. • Provide leadership to all functions (Product Development, Logistics, Quality and Regulatory, Service, Sales, Finance, and support downstream Marketing) in implementation of programs in support of the business goals of the product line. • Understand technical and clinical issues for the product line. Specify changes and improvement in technical performance which would improve sales acceptance and customer satisfaction, balanced by cost and timing of implementation. • Support downstream marketing in establishing messaging, pricing and bundling of managed products and obtaining buy-in of pricing strategies from the management team. • Conduct research to support voice of the customer requirements and customer acceptance testing to ensure products meet the customer requirements. • Provide North American market and clinical requirements to Corporate Product Development. • Identify key luminaries who can serve as market influencers and clinical trendsetters. • Excellent communication and presentation skills; team player; effective in setting direction within team environments; excellent writing skills. • Must be able to establish oneself as the product line champion. • Ability to understand and translate customer needs into product and business opportunities. • Ability to create multi-year product plans with appropriate financial and market quantitative analysis. • Proficiency in Microsoft Word, Excel and PowerPoint a must.
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